Define needs and promote options
Development programmes must understand the transport needs, wants, preferences, priorities and purchasing power of potential beneficiaries. Once users have tested suitable technologies, collaborating organisations (private, public, NGO) should implement targeted promotional campaigns.
Photograph by Paul Starkey ©
People in South Africa with a problem of
water availability and transport.

Photograph by Paul Starkey ©
Development programmes, in collaboration with all stakeholders, should conduct thorough 'market research' prior to any technology promotion. Participatory methods, including peer-to-peer discussions, should be used to assess transport needs and economic demand.

Photo: Talking with a transporter in South Africa to learn about his needs and constraints

Photograph by Paul Starkey ©

Once a clear demand has been established, the transport technologies should be actively promoted, preferably by private sector enterprises (formal or informal). Where possible, options should be offered, and not just single products.

Photo: Both wheelbarrow and donkey cart options are being promoted for water collection in Burkina Faso.