Prioritise and concentrate resources

Programmes should target their resources to stimulate a 'critical mass' of users in one, or more, locations. Promotion should start in favourable locations, eg, near rural markets offering supporting infrastructure and income-generating prospects.

Children with a hand cart at a roadside village market in Mali	Donkey cart at a fish market in Mauritania:
Markets offer many profitable transport options and they provide opportunities to achieve a critical mass of users in a short time
Donkey carts serving a regional market in Mali	Hand carts serving an urban market in Mali