Market actively, subsidise with caution
Marketing strategies may be associated with credit for manufacture, creation of stocks or final sales. Although subsidies can assist initial adoption of new products, they distort markets. Subsidies to new products may damage markets for sustainable indigenous alternatives.
Photograph by Paul Starkey ©
Photo: Promotional demonstration of ox cart in Guinea
Photograph by Paul Starkey ©

Photo: Hand cart with publicity in Kenya

 Photograph by Paul Starkey ©

Rapid adoption of animal-drawn carts in Senegal
was based on commercial factory production and the availability of credit.